Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...

You’ve seen these QR codes showing up everywhere. Grab the nearest magazine to where you're sitting and you will find one next to an advertisement. Guaranteed. The basic function of QR codes in ...

Coca-Cola does it. KFC does it, too. There’s no reason why you and your clients shouldn’t benefit from the use of QR codes on cups, hats or other promotional items as well. Bearing in mind the #1 rule ...

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...

In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.