Overview:Strong advertising blends creativity with psychology, storytelling, and audience understanding.Timeless books plus ...

As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchanger’s guest ...

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Startups have many expenses. As an emerging company develops products and implements business systems, setting aside enough money to promote a new brand and its offerings may prove difficult.

Dave Dugan is joining the AI company, which is seeking stronger ties to brands in an effort to boost its nascent ad business.