New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

The thinking behind Referral Factory’s model is simple. Stop chasing cold leads through crowded channels, they won’t convert. Rather focus on turning happy customers into a growth engine. The formula ...

Tension: Companies obsess over measurable acquisition costs while ignoring the invisible expenses eroding their brands and burning out their teams. Noise: The marketing industry’s fixation on CAC ...

Earlier this month, Wolverine World Wide announced that its Merrell and Saucony brands are partnering with Yobi and Microsoft ...

Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Customer acquisition costs have jumped 40 to 60 percent in just the last two years. And the ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Analytics is at the heart of every marketing decision, and the use of customer information to derive insights has completely changed. Marketing organizations are now beginning to realize the benefits ...

DraftKings Inc. DKNG appears to be outpacing rivals in the customer acquisition battle across the competitive sports betting landscape. In first-quarter 2025, the company posted robust metrics that ...