Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

When you reach for a bag of snack food you weren't planning to buy, a variety of factors enter into your purchasing decision. You may feel a rumbling in your stomach or you may have had a recent ...

The mortgage industry is about to get rough and lenders should be prepared to sharpen all aspects of the marketing and sales operations process in order to survive. Innovative solutions that enhance ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

Consumer behavior does not shift gradually anymore. It moves quickly, often in response to inflation pressure, digital c ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

A new report from the secondhand retailer paints a troubling picture of consumer sentiment.

It’s no secret that the world of commerce has faced extreme transformation over the last 12 months. With everyone at home and ordering things online out of necessity, marketers trained their attention ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...

AI Agent Integrates Natural Language Processing with Proprietary Consumer Data to Automate Complex Market Analysis for Fast ActionCHICAGO, March 30, 2026 (GLOBE NEWSWIRE) -- Numerator, a consumer data ...