One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a professor at Swarthmore College, gathered together groups of young men for what he told them ...

You’re in a room, participating in what you were told is a visual perception experiment, and everyone around you insists that two unequal lines are the same length. You feel confused, sick, and ...

This study is perhaps better known and even more infamous than Asch’s. Milgram created an experimental design with a “cover story”—when participants consented to volunteer for his research at Yale ...